Controversial chapter title?
Perhaps. But I think it’s true. I’ve heard so many gurus say that ideas are the
currency of success and thinking drives business and we become what we consider
all day long. But, to me, ideation without execution is mere delusion (I dare
you to share that line at your next team meeting). In other words, an idea no
matter how big, only assumes value when it’s acted upon and brought to life.
This world of ours is full of
great thinkers who never realized their greatness. They were strong on the
thinking side but weak on execution side. And they suffered as a result of that
constraint. (German poet Johann von Goethe said, “whatever you can do, or dream
you can do, begin it. Boldness has genius, power and magic.”) World-class
people get both right. They are superb strategically and brilliant tactically. Really
creative and really good at getting things done.
So jump-start your commitment
around execution. Yes, capture your ideas and bask in the glow of a remarkably
imaginative thought that has the power to improve how you world or the way you
live. And then reach deep into yourself and have the discipline to do whatever
it takes to make that idea a reality. Because nothing happens until you move.
“This world of our is full of great thinkers who never
realized their greatness”
(these are not my thoughts J
and are copied from Robin’s book)
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